Influence of Human Activities on Desertification Essay - 275 Words

Influence of Human Activities on Desertification (Essay Sample) Content: NameLecturerCourseDateDesertificationIntroductionDesertification refers to the process of continuous and gradual degradation of the ecosystem. During this process, the biodiversity is stressed beyond its ability to adjust to changing environmental conditions. Desertification is caused by the decrease in the vegetation covering the earth surface (Middleton). Decrease in the vegetation, leading to the degradation of the fertile land is caused by human activities and natural calamities. Vegetation, made up of trees is very important in shading the soil against losing its fertility. When the vegetation is cleared, the soil gets exposed to the sun, dries out quickly and loses important minerals important for sustaining the growth of plants. Also, clearing of vegetation leads to soil erosion. Soil erosion is the sweeping away of the top fertile layer of soil. The top layer of the soil is very crucial in ensuring health growth of vegetation. Therefore, when this layer is blown away, the soil remain unfertile hence cannot support growth of tress.Influence of human activities on desertificationAlthough in some instances, desertification can occur naturally following droughts, in most cases, it is associated with human activities. Human activities leading to desertification include Poor grazing management, incorrect irrigation practices in arid areas, Deforestation and Poor farming practices ( Geist 486). * OvergrazingOvergrazing occurs when livestock animals grace in one place for a long period of time. This follows the high rate of increase in the population of the livestock animas and the grazing land becomes a limited factor. Therefore, when livestock animals eat plants down to the roots, the plants stop growing. This exposes the soil to the sun thus becomes dry. Also when the vegetation covering the soil is cleared due to overgrazing, soil erosion occurs which sweeps away the top fertile layer of the soil hence the soil is not able to support grow th of vegetation. This eventually leads to desertification. * DeforestationPeople clear vegetation for various reasons. Some do it for firewood and others cut down trees to create more space for construction. There are increasing cases of people constructing industries in the forest for example saw-mills. When trees are cut down, the soil is exposed hence becomes susceptible to erosion which sweeps away the top fertile layer. This leaves the land unfertile hence cannot support the growth of vegetation. This leads to desertification in the long run. * Poor farming practices.Most people globally are practicing farming irresponsibly. For instance, some farmers practice farming on average land. The average land should be left for a given period of time to replenish and regain its fertility. When average land is cleared for cultivation, it loses its fertility quickly. Following this, the land cannot support the growth of any plant hence the region experiences desertification. * Incorrec t Irrigation in Arid RegionsSome farmers in the arid regions apply canal irrigation and other poor techniques of irrigation. The use of such methods in practicing irrigation leads to high level of salinity in the soil. High level of salinity affects the growth of vegetation. Therefore, in the long run, the soil becomes bare hence desertification occurs.Regions where desertification is taking place and the processDesertification is taking place in the coastal Africa, south of the Sahara. The process leading to desertification in this region is mismanagement of the mangrove forest. Poverty level is high in this region. Therefore, people have resorted to clear the mangrove forest for charcoal burning in Oder to sustain themselves economically. Also they clear mangrove forest in search of tress for their construction (Middleton 87). The uncontrolled destruction of this forest has led to decrease in biodiversity hence desertification.Another region experiencing desertification is S ahel region. In the previous years, Sahel region was covered by shrubs and there was water. People who inhabited this place had large number of livestock animals. This led to overgrazing. The shrub which was cover...

The Iraq War Nothing to Win and Everything to Lose Essay

America is under attack, not necessarily from an enemy in a faraway land, but by our own government. In the current year 2010, almost 7 years after shock and awe mission that officially started the war in Iraq, the U.S. government fails to acknowledge that our efforts in the Middle East have plagued, and that it is time to bring our troops home. The surge campaigns in recent years are felt by many to be an unofficial recognition that the war isn’t going well, and many top generals have had high hopes for this military strategy, but overwhelming evidence concludes this was a short-lived success. No one can deny the financial toll the Iraq war is having on America, our country is in the middle of the worst economic crisis in recent history,†¦show more content†¦Members of Al Qaeda simply left the area while it was heavily occupied, only to return when the U.S. threat was gone. There was a poll conducted by Iraq for Iraqi citizens and the overwhelming majority felt that conditions had not changed and that they themselves wished that American troops would leave they’re country. Although the primary goal of improving the lives of citizens was not fully realized there is a bigger flaw with the surge, it has a temporary goal to reduce American and Iraqi casualties, and reduce Al Quad attacks. These surges my pacify Americans for the meantime, but there is no evidence that the continued troop surges will aid in creating and maintaining a stable Iraqi state. The most obvious reason America should withdraw from Iraq is the number of lives that have been sacrificed on foreign soil, and the monumental cost put on the American tax payers in order to sustain this war on terror. In terms of American casualties, the Iraq war has killed almost 5,000 American fathers, mothers, brothers, and sisters. When you take into consideration the ongoing conflicts in Afghanistan, and random attacks against American contractors, the death toll rises even higher. The most tragic death toll from this senseless war have been the estimated 100,000 civilian deaths since American occupation in Iraq,Show MoreRelated The Conflict and Struggles in Iraq Essay1581 Words   |  7 PagesThe Conflict and Struggles in Iraq Throughout history, the United States has attempted to overthrow corrupt government in other areas of the world and instating democracies such as ours. What the United States fails to realize is that reforms in a country’s political structure do not occur overnight, but rather to enforce these new changes, money and time is required. Sometimes the money and time seem to be more than we as a country bargain for, but I am a firm believer that youRead MoreThe War Of The Battlefield1183 Words   |  5 PagesWars existed in ancient time, and are still somewhere in the world. 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This can causeRead MoreThe Forces Of Logistics, Personnel Services, And Health Service1113 Words   |  5 Pagesexist, continue, etc.; to give support or relief to.† While pondering these definitions, I was led to review the Army Mission as stated in Army Doctrine Publication (ADP) 1. It states â€Å"The mission of the United States Army is to fight and win the Nation’s wars through prompt and sustained land combat, as part of the joint force.† There’s the word sustain(ed) again. The Army Mission goes on to say â€Å"We do this by – organizing, equipping, and training Army forces for prompt and sustained combat incidentRead MoreAll People Do Eavesdropping It?1106 Words   |  5 Pagesgovernment listening in can put certain ethnic groups into a heighten sense of fear and force their hand to go to any extreme to feel safe. People with Muslim cultural backgrounds are targeted due to events like 9/11 and the war on Iraq and in Afghanistan, though they could have nothing to do with ISIS attacks against the government the target is painted on their back to help â€Å"defend† the nation. Opposing individuals will see invasion of privacy as help for the greater good, especially military personnelRead MoreShould Women Be Allowed During Combat Roles During The Armed Forces?1326 Words   |  6 Pagesgrenade or 2. What each soldier is required to wear adds up to around 40-50 lbs. plus their assigned weapon. Then there s the rucksack that carries everything necessary for the mission(s) being conducted as each inventory varies. Needless to say, each rucksack doesn t shy away from totaling 50-60 lbs. They don t call themselves infantrymen for nothing. Infantrymen are those who belong to an infantry unit. As told by GoArmy.com, infantry is the main land combat force and backbone of the Army. TheyRead MoreEssay about Wars are Not Good for the Economy1846 Words   |  8 Pages One of the more enduring myths in Western society is that wars are somehow good for the economy. Many people see a great deal of evidence to support this myth, after all World War II came directly after the Great Depression. This faulty belief stems from a misunderstanding of the economic way of thinking. The standard a war gives the economy a boost argument goes as follows: Lets suppose that the economy is in the low end of the business cycle, so were in a recession or just a period ofRead MoreWhere Men Win Glory : The Odyssey Of Pat Tillman By Jon Krakauer2303 Words   |  10 PagesThe book I read was Where Men Win Glory: The Odyssey of Pat Tillman by Jon Krakauer. The book was published on September 15, 2009 and published by Knopf Doubleday Publishing Group. In addition, the book is 416 pages long, which includes quotes and praise from all kinds of publishers saying how great the book was. The genre of the book was a biography about the life of Patrick Daniel Tillman. The four themes I felt were the most important that went hand and hand with our class were politics in sportsRead MorePolitical Parties Are Essential For The Success And Longevity Of The United States2015 Words   |  9 Pagesparties also promote compromise and deliberation. Political parties are coalitions of people and interest groups with differing particular interests. Just because Elizabeth Warren is a high-ranking member of the Democratic Party, doesn’t mean she gets everything she wants. Compromise is essential in all of politics. Senior party leaders know that they must garner support of all the groups in their party, and some support outside of it, if they are to have any chance of winning an election. A RepublicanRead MoreThe Most Dangerous Game And The Hunger Games2027 Words   |  9 Pagesmake me think that most people will do inconceivable things if it means their survival. Another connection between these two texts is the protagonists being portrayed as underdogs. This is probably why I favoured the protagonists and wanted them to win their games (Hunger games and Hunting game). Both the texts have confident and ruthless villains that believe the victims are their puppets. In the Hunger Games, this is the Capital city and predominantly President Snow. It is The Capital who choose

Essay about Crime - 876 Words

Crime nbsp;nbsp;nbsp;nbsp;nbsp;In general the definition of a crime is an act punishable by law, usually considered an evil act. Crime refers to many types of misconduct forbidden by law. Crimes include such things as murder, stealing a car, resisting arrest, possession or dealing of illegal drugs, being nude in public , drunk driving, and bank robbery. Crime is an act that has been timeless and has been committed practically since the start of time. For example, ever since Cain killed his brother Abel (B.C.), people being charged with witchcraft in the 1600’s, prostitution, to the current crimes of modern day(A.D.). Even though crime has existed throughout time it has progressed and branched out taking many types forms.†¦show more content†¦Crimes are frequently classified according to their seriousness as felonies or misdemeanors. Generally, felonies are more serious than misdemeanors. Under the federal criminal law system, felonies are crimes for which the punishment is death or imprisonment for more than a year. A misdemeanor is punishable by a fine or by imprisonment for less than a year. In most states persons convicted of felonies are sent to state prisons, while those guilty of misdemeanors serve their sentence in city, or county jails, or correction houses. nbsp;nbsp;nbsp;nbsp;nbsp;Crimes against people include assault, kidnapping, murder, and sexual attacks. Such crimes usually bring severe punishments. Crimes against property include arson, automobile theft, burglary, embezzlement, forgery, fraud, larceny, and vandalism. In most cases, these crimes carry lighter penalties than the crimes set against the person. Robbery is the crime most difficult to classify. The law considers robbery a crime against the person or against the property, according to the case. Robbery may involve simply stealing property from another person, but when a personal encounter occurs between the robber and his victim, it may include violence and bodily harm. This usually occurs during muggings or other strong-arm robberies.Show MoreRelatedCrime, Crime And Crime1551 Words   |  7 Pageslarge and dramatic drop in not only its victims of crime but also the amount of crimes that have been reported to the local police, even though this community already has extr aordinary low crime states. The crime states in Lowville show a huge fall across all different levels of crime; this includes a 12.2 per cent drop of criminal damage offences and a 12.8 percent drop in drug offences. Moreover, they have also seen a fall in the statistics for crimes such as robbery, this has dropped by 7.5 per centRead MoreCrimes And Crimes Of The Crimes945 Words   |  4 Pages Crimes can be committed by everyone. 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Innocent lives are often lost in acts of violence, such as what had happened at Columbine. Children who commit malicious crimes can either be tried as a child or an adult. Children tried in the juvenile court systems are able to get out of jail around or before they turn 21. Juvenile courts are meant to rehabilitate children who are said to be too young to understand

Communication Strategy of Zara-Free-Samples-Myassignmenthelp.com

Question: Disucss about the Communication Strategy of Zara. Answer: Introduction Business communication largely determines the success of the organization, as effective business communication provides an opportunity for the company to ensure a clear flow of information within the organization along with communicating with the target customers for selling the products. Therefore, effective business communication helps in gaining a competitive advantage by communicating the products efficiently with the customers (Bovee, Thill and Raina 2016). This report introduces the communication strategy of Zara, a leading Spanish fashion line that is internationally established. The communication strategies include advertising, types of digital channel and types of digital media the organization uses for communicating. Overview of the organization Zara is an internationally acclaimed Spanish clothing and accessories retailer first established in 1975. Massimo Dutti, PullBear, Bershka, Zara Home and Oysho are the major fashion brands owned by Zara. The business organization manages up to 20 clothing collections in 2017. Zara is a multinational clothing and accessory retailer with its branches present around the world (Zara.com, 2017). The clothing and accessories of Zara of highly or premium priced that mainly targets customers with higher income group. However, Zara also has a clothing line for average people. In this technological age, the company uses digital channels and digital media to communicate their products to the target customers. Zara has used digital advertising for reaching out the various customers around the world along with providing online customer services (Zara.com, 2017). Communication strategy of Zara Identifying the target audience initially is the most crucial aspect of communication strategy that needs to be conducted by Zara. Zara communicates with the target customers through advertising campaigns that include print media and television. Print media and television are traditional methods of communication that is used by the business organizations for informing the target customers about the latest products and offers (Guffey and Loewy 2012). For example, Zara advertises about the products and offers through commercials during the prime show times. This is a wise communication strategy used by Zara, as the company is able to grab the attention of several customers due to the show times. However, on the contrary, advertising through television commercials prohibit Zara to engage the youth and young customers, as they do not prefer watching television much. As a result, the company fails in attracting the youth and young customers by television and print media advertisement. Moreover, print media incurs additional charges of printing the advertisement, paper cost and delivery cost that Zara can save by opti ng for digital media and digital channels as their communication strategy (De Mooji 2013). In this technologically advanced age with the maximum use of digital media, Zara prefers using digital channels such as website newsletter and emails as one of their communication strategy. The use of website newsletter is a cost-effective method of communicating with the customers, as this saves the cost that was incurred for traditional advertising (Huang et al. 2013). Therefore, the use of website newsletter is cost-effective for Zara, as the company saves the cost of paper, printing, postage, and distribution. Moreover, the use of website newsletter is another way of driving traffic to the company website (Ayman and Kaya 2014). For example, Zara has huge online traffic, as the customers are happy and satisfied to get daily updates about their favourite brand instantly thereby, influencing their purchase decision. Additionally, website newsletter is an inexpensive and precise method that is used by Zara for communicating with the target customers because this increases the visibil ity of the brand for the target customers. Email marketing solves the inherent issues of marketing problems for Zara for the non-targeted marketing. Email marketing provides an opportunity for Zara to communicate with the target customers regardless of the location of the customers. Moreover, email marketing also provides an opportunity for Zara to customise the messages sent to the individual customers thereby, fostering a higher rate of conversation. Sending personalised messages to individual customers make them feel significant for the brand thereby, allowing Zara to make loyal customers (Salehi et al. 2012). Email marketing allows Zara to increase the brand awareness for the target customers thereby, increasing the sales. For example, when the customers need products from Zara, email marketing stands a better chance of turning those leads into clients and the clients to loyal customers. In todays world, email marketing is a must, as this provides an opportunity for Zara to communicate with their customers regardless of t he time, location, language, and preferences. Email marketing is shareable, credible, and measurable and the most cost-effective approach that Zara uses for communicating with the target customers (Castronovo and Huang 2012). Currently, digital media or social media is one of the most effective ways to connect and communicate with the target customers one a personal level (Aral, Dellarocas and Godes 2013). Therefore, not only Zara has an account on one of the social media such as Instagram, Facebook, and WhatsApp but operates on multiple social media. Social media is an interactive platform that provides an opportunity for the business organization to share photos, videos, audios and information between the general internet users and the target customers (Kwok and Yu 2013). In this highlight competitive market, the Spanish company, Zara is present on the most popular digital media platforms such as Facebook, Instagram, and WhatsApp. The social media platforms used by Zara contain details of their latest clothing line, offers, and discounts regarding the brand. In this modern age majority of the population is present and highly active on social media platforms. Reports suggest that 80% of the internet user s are highly active in Facebook thereby, having more than 1.85 million users (Shen and Bissell 2013). Therefore, the major advantage for Zara of using Facebook for advertising the products is that the customers use it daily. As a result, the Zara is able to maintain an effective communication with the target customers through Facebook. Moreover, the use of Facebook provides an opportunity for Zara to reach out the exact customers along with targeting new customers thereby, growing the customer base. The use of Facebook advertisement is extremely cost-effective for Zara, as by using merely $5, the company can reach more than 1000 people (Treadaway and Smith 2012). The use of Instagram for Zara is also beneficial for communicating with the target customers as Facebook and Instagram are connected with more than 700 million active users (Hu, Manikonda and Kambhaampati 2014). Moreover, the advertisement in Instagram is non-intrusive thereby, mitigating the chances for Zara to annoy or offend the target customers. Alongside, the use Instagram advertisement by Zara provides an opportunity to integrate the application of Shopify easily thereby, selling the products instantly (Scott 2015). The use of WhatsApp will provide an opportunity for Zara to engage the target customers easily by sending broadcasting messages to the target customers at a regular interval thereby, maintaining effective communication (Fouad 2017). Conclusion In this report, it can be concluded that Zara can use the use printing media, television, digital media and digital channels as the communication strategies for communicating with the customers. The use of digital media will save Zara the cost of printing, paper, delivery, and transport charges. Moreover, the use of digital media will help Zara to reach out large customer base regardless of the location and time. The use of digital marketing will also allow Zara to communicate the target customers about the latest development about the company, the products, offers, and discounts thereby, keeping the target customers informed and updated regularly. References Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research. Information Systems Research, 24(1), pp.3-13. Ayman, U. and Kaya, A.K., 2014. Consumption of branded fashion apparel: Gender differences in behavior. Social Behavior and Personality, 42, p.1. Bovee, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson Education India. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness, 6(1), p.117. De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fouad, N., 2017. Viral marketing effect on digital knowledge acquisition: WhatsApp as a model. Alexandria, 27(1), pp.10-29. Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning. Hu, Y., Manikonda, L. and Kambhampati, S., 2014, June. What We Instagram: A First Analysis of Instagram Photo Content and User Types. In Icwsm. Huang, J., Su, S., Zhou, L. and Liu, X., 2013. Attitude toward the viral ad: Expanding traditional advertising models to interactive advertising. Journal of Interactive Marketing, 27(1), pp.36-46. Kwok, L. and Yu, B., 2013. Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), pp.84-94. Salehi, M., Mirzaei, H., Aghaei, M. and Abyari, M., 2012. Dissimilarity of E-marketing VS traditional marketing. International journal of academic research in business and social sciences, 2(1), p.510. Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Shen, B. and Bissell, K., 2013. Social media, social me: A content analysis of beauty companies use of facebook in marketing and branding. Journal of Promotion Management, 19(5), pp.629-651. Treadaway, C. and Smith, M., 2012. Facebook marketing: An hour a day. John Wiley Sons. Zara.com. (2017). ZARA India - Official Website. [online] Available at: https://www.zara.com/in/ [Accessed 19 Nov. 2017].